Creating Sticky Customers

Creating Sticky Customers

Repeat customers are the lifeblood of your business, but customers can be fickle. Here’s how to make them sticky. In a traditional business, the customer buys your product or service once, and it is up to you to try to convince them to buy again in the future....
Why Now Is the Riskiest Time to Own Your Business

Why Now Is the Riskiest Time to Own Your Business

Most people think of starting a business as risky, but unless you invest a significant amount of start-up cash in your venture, you’re not really risking much other than your time. That changes if you’re lucky enough to get your business off the ground. As your...
Why Startups Stall

Why Startups Stall

Have you ever wondered why startup companies stop growing? Sometimes they run out of potential customers to sell to or their product starts losing market share to a competitor, but there is often a more fundamental reason: the founder(s) lose the stomach for it. When...